OWN THE KING COLLECTION

Legends tend to polarize audiences. LeBron James, possibly more than any other athlete of our lifetime, fits that role perfectly. In 2018, after much speculation, he signed with the Los Angeles Lakers with the mission of bringing a championship back to LA. He did just that, earning his 4th title, and in the process, proving that age truly is just a number.   Since that signing, he’s achieved the previously unthinkable, breaking records held by Michael Jordan, Kobe Bryant, and Kareem Abdul-Jabbar and cementing himself in NBA folklore permanently by becoming the first player to ever reach the 40,000 point milestone.   As the records fell, the collector community put photomatched game-worn jerseys at the front of the conversation, and the market has followed. “The King Collection” is an offering unlike any we’ve ever done on Rally, comprised of meaningful photomatched shirts from LeBron’s Lakers tenure - 10 jerseys from moments that will help shape LeBron’s legacy, and an opportunity to add more jerseys to that collection over time. As LeBron’s career seems to be reaching it’s final chapters, the population of jerseys will continue to shrink, but the opportunity to own history will remain.